We know that a perfect smile is your best marketing tool. But an awesome monthly newsletter can also be wildly successful. Use it to highlight a patient, or member of your staff. Put all kinds of information in there about the newest treatment modalities. Your patients will feel connected. And when asked for a good orthodontist, your patients will wow their friends and family by whipping out your newsletter, with your picture, contact information, and anything else they need to be your next patient.