What sets your hardware store apart from Home Depot and Lowes? That’s right, this amazing newsletter. And that may be all it takes. A personalized newsletter and expertise that the customer appreciates and needs. Who else is going to talk p-traps, water heater BTUs, and crescent wrenches? You won’t get that at the big-box stores. No, at your store, you provide personalized service, and hand them this newsletter when they walk out. You include how-to sections, product updates, and monthly specials. Customers will hang this on their fridge, then come to you when the fridge stops working. Win-win.